EVENTS MANAGEMENT

EM 01) Introduction to Events Management:

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Introduction to Events Management introduces learners to the world of events management and provides them with an overview of Meetings, Incentives, Conventions, and Exhibitions (MICE), the determinants of success in events planning and organisation along with the control systems in the management of event productions. This module will also expose learners to the recent developments from an international perspective.

 

EM 02) Marketing Principles:

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Marketing Principles covers fundamental knowledge, its roles in strategic planning, the importance of marketing research in discovering the needs of consumers, the relationship between segmentation and positioning as well as the determinants of success in effective marketing.